Artist Publishing Group

A&R
DIGITAL MARKETING
Client | Artist Publishing Group
Location: Beverly Hills, California
Date: May 2024 - Current

Collaborate with APG as an A&R consultant, delivering comprehensive artist scouting reports via email, including detailed artist statistics, social media insights, and more. I work directly with Brennan Whaley (A&R) and Danny Majic (Producer).

IMPACT

Delivered tailored artist recommendations to senior A&R executives for review and potential signings

Created a detailed artist tracking spreadsheet with social metrics and direct links to streaming and performance stats.

Regularly attended underground concerts and events to stay current on trends and scout emerging talent for the label.

Developed a pitch deck for Peyd3y and covered his live performance at The Echo Project to support internal promotion.

A&R tracking spreadsheet (300+ artist database)

APG’s current 2025 artist roster

L: Sample email showcasing artist selections
R: Artist TikTok analytics sent over via Instagram outreach